Today we are going to tell you about public relations. How public relations works in the film industry Only a select fraction of the 790 films released each year can capture your audience’s interest and entice them to the theatre. PR professionals bring films into the public eye. Here is a basic explanation of how PR works to maximise film coverage and raise audience awareness. We are going to talk about some points on which the PR team works.
Outdoor
Billboards outside can also be considered crucial media. People often notice large billboards with movie posters first when walking down the street or waiting for a red light.
Newspaper
Additionally, publicists pay newspapers to list showtimes and nearby theatres. However, with the demise of the printed newspaper, the technique is less frequently used. However, if the elderly are the film’s target demographic, PR professionals will still respect its efficacy.
Online
Publicists set up official accounts on various social media websites and broadcast behind-the-scenes videos, crew interviews, and other promotional content. To ensure maximum exposure, they will also pay for online advertising, such as banner ads and social media ads. Aside from bringing movie influencers to the premiere and enticing them to submit reviews on social media, PR agents will also strive to generate buzz.
Pre- and Post-Release
When a movie is finished and ready for distribution, PR professionals struggle. To get the most attention possible, a flurry of publicity stunts will be launched at this time. The four main media types for promoting films are TV and radio, newspapers, outdoor advertising, and the internet.
Post-production and Production
Similar to pre-production, throughout the production phase, publicists would release a few set images and encourage actors to post group photos to pique public interest. The public is always interested in seeing their favourite performers together and seeing them outside the spotlight. More posters as well as trailers will be made available online and in theatres by PR firms during post-production.
TV and Radio
The largest portion of money is still spent on television and radio. Publicists will analyse the demographics of various TV stations’ viewers, who will then insert a 30-second trailer precisely where their target audience would see it.
Conclusion
So the conclusion is that the public relations {Pr team} is most important in Bollywood because the PR team takes care of all promotion responsibility, contracts, events, etc. And every actor in every production has his own PR to promote his work.
